arlier this week, I wrote a blog post on why video content is a powerful marketing tool in Cyprus. Today, I’d like to discuss a little more on how (and why) it’s essential to choose the right video production company for your project. Whether you’re planning a promotional video, an animated explainer video, or a corporate training video, finding the right team is crucial to not wasting your video content marketing budget.
Why Video Production is Important for Your Cyprus Business
Before I dive into tips for choosing the right video production company, let’s quickly recap my other blog post earlier this week on why video production is so essential to today’s businesses.
Video is a powerful medium, particularly in the context of everyone having a mobile device with continuous internet access. Regardless of what kind of video you’re looking for—promotional, product showcase, staff training or otherwise—it will always be an effective and engaging way to convey your message. Furthermore, video is incredibly popular with consumers. A Wyzowl survey recently showed that some 84% of people have been convinced to buy a product or service after watching a brand’s video. This shows just how potent the video content tool is when it comes to driving conversions and sales. Additionally, the modern phenomenon of instantaneous “share-ability” makes video particularly powerful, as it helps companies to reach a broader audience and increase brand awareness. One HubSpot study showed that social media videos generate 1200% more shares than other combined traditional media—such as text and images—making video a pivotal tool to any social media marketing team.
Determine Your Budget
Before you start your search, you need to determine your budget. This will be somewhat determined by your marketing budget, but knowing how much you can spend on video production will help you cull down your options quickly and ensure you’re not wasting your time on production teams that are outside of your price range. When choosing a video production company in Cyprus, it's important to remember that the most expensive option may not always be the best fit for your project.
Evaluate Their Portfolio
Once you've determined your budget, the next step is to evaluate the video production company's portfolio. What’s their style like, and is it in line with what you want? Is their picture quality good, or are they shooting on an old potato camera? Try to get a general idea of their capabilities and pay attention to their use of lighting, camera angles, sound, and last but not least, editing techniques. In fact, some of the best value in hiring the right video production team comes from the exceptional editing team, who are often behind the scenes. Colour grading, pacing and video effects are all equally if not more important than the initial shoot, so be sure to check that the team you’re looking at ticks all these boxes.
Turnaround time is another important consideration when choosing a video production company, particularly in Cyprus where not everyone is known for their timekeeping and punctuality! For this reason, always make sure to hold back some of the payment until you are happy with the final product. Most videographers worth their salt operate on this kind of basis anyway (half up front, the other half on delivery), but by drawing this line in the sand you are making sure that the videography team you employ remains incentivised to deliver to you in a good time. Having said that, it is important to remember that high-quality videos can take time, so be wary of companies that promise too much too quickly, as this can sometimes be an indication of low quality.
Look for Additional Services
Some video production companies in Cyprus offer additional services like scriptwriting, casting, and location scouting. In the event you’re looking for a one-stop shop that can take care of all these services for you, consider it an idea to inquire about their availability. You may find that some companies can do it all. This will save you time and stress, and possibly even money. It’s also a great way to reduce your points of failure by taking potential additional parties out of the equation. This means you can focus more on your creative ideas and helping the team you have employed bring your vision to life.
Consider Their Equipment
Video technology is a moving target, so the best videographer teams never sit still when it comes to upgrading their equipment and keeping up with the latest tech. Of course, there will always be some companies that ride on their reputation of the past, particularly in Cyprus where word of mouth can go a long way, so be sure to do your due diligence, as all related equipment—cameras, lighting and sound—can make a big difference to the quality of the final product. Equipment is a crucial factor that separates a high-quality Cyprus video production company from a mediocre one. A company that takes the time and effort to invest in top-of-the-line gear is demonstrating not only their passion for their craft but also their commitment to delivering the best possible outcomes for their clients.
Requesting a quote
This is a crucial step in the process of selecting the perfect Cyprus video production company for your needs. Once you've narrowed down your options, it's time to take that leap and request a quote! It's understandable to be curious about how much your project will cost, and a quote will give you an idea of the cost and the services included in that price. Don't hesitate, take that first step and request a quote today!
Schedule a consultation
It sounds obvious, but scheduling a consultation with a video production company is perhaps the most important part of your due diligence process. You will get a feel of good they are at communicating and whether they will be easy to work with. You will also get an idea of how responsive they are and whether they are open to suggestions and new ideas, so definitely take this opportunity to raise any concerns or questions you may have.
Choosing the right video production company in Cyprus is not easy. Some promise a lot but deliver very little. Others ride on their reputations from the past (beware the guy with JVC eyepiece!), while the best ones are more often than not out of budget. That isn’t to say though that you can’t find a hidden gem. You may be looking for a needle, but thankfully the Cyprus haystack is pretty small. Remember to look for experience check the portfolio. Ask for a consultation to get an idea of their communication skills and request a quote to see where you stand. If you do all this, you will find a video production company in Cyprus that is the right fit for you.