I recently wrote a blog post on why video content in Cyprus is king when it comes to online marketing strategies. However, that is not to say there are not other important tools in the arsenal of a marketing team. A good impression can be made in many ways, including one method that is heavily underutilised by many companies: portrait photography. In this blog post, I explore the importance of having high-quality portrait photography in Cyprus, and how it can help businesses in Cyprus to elevate their brand. As always, let’s dive straight in.
Why Portrait Photography Matters for Cyprus Businesses
Portrait photography in Cyprus is more than just taking a pretty picture of someone's face. It's about capturing personality, character and story, and like many marketing strategies, it is a tool—a powerful one that can help businesses to build a personal connection with their target audience. Indeed, a recent survey by LinkedIn showed that profiles without a professional headshot were 14 times less likely to receive views than those with one.
I could probably end this post right here, but wait: there’s more.
Online marketing can often be faceless. You visit a website, you see a bunch of stock images and walls of text but more often than not, something is missing: people. Portrait photos can humanise your brand and make it more relatable to your target audience. When people see (good) photos of real people on your website or social media profiles, they are more likely to feel a sense of trust and familiarity with your brand. This is particularly true for certain industries where trust is king. For example, a business that provides consulting services or other professional services in areas such as law, real estate and others may benefit greatly from showcasing the expertise and approachability of their team through professional portrait photos. Think about it for a moment: would you try to buy a house through an agent you’ve not met—or, at the very least, not seen— before? I doubt it.
So it’s no surprise then that the use of portrait photos can be incredibly effective. Like other marketing strategies, they help to maintain a consistent branding message across all online and offline media and create a brand image that is both cohesive and also resonates with a target audience. A study by the Content Marketing Institute found customers who feel an emotional connection to a brand are twice as likely to purchase from that brand than those who don’t. With that in mind, portrait photos of your staff and executives in your marketing materials can significantly increase engagement and interest from potential customers.
Boosting Employee Morale
Portrait photography in Cyprus can have a profound impact on employee morale, a benefit often underestimated. By having top-notch portraits of your staff and executives, you can elevate the sense of importance and pride within your team, which can, in turn, boost employee motivation and improve overall productivity.
Picking the Right Portrait Photographer for Your Business
When selecting a portrait photographer for your Cyprus-based business, it is crucial to opt for a professional with a proven track record of producing high-quality work. You will find a lot of portrait photographers in Limassol—the main business hub of Cyprus—but make sure to look for portrait photographers in Nicosia and other cities as well, as it is essential to find someone with extensive experience working with businesses and the flexibility to cater to your specific needs and style preferences.
Moreover, your chosen photographer should comprehend your brand identity, values, and marketing objectives to create a portrait photography plan aligned with your business goals. Ensure that you communicate your vision and requirements explicitly, and collaborate with the photographer to achieve a seamless portrait photography experience.
Investing in professional portrait photography can help businesses in Cyprus to improve their online presence, create a cohesive brand image, and leave a long-lasting impression on potential customers. Additionally, high-quality portraits can significantly impact employee morale, motivation, and productivity. If you're interested in taking your business to the next level, consider investing in professional portrait photography today. You can contact me here for a quote on portrait photography services for your business. Also, you can see of my latest portrait photography work here.